elaboration$24089$ - перевод на греческий
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elaboration$24089$ - перевод на греческий

DUAL PROCESS THEORY IN WHICH PERSUASION OCCURS VIA THE CENTRAL ROUTE (THOUGHTFUL CONSIDERATION OF THE INFORMATION PRESENTED) AND THE PERIPHERAL ROUTE (POSITIVE/NEGATIVE CUES IN THE STIMULUS; SIMPLE INFERENCES ABOUT THE ADVOCATED POSITION)
Elaboration Likelihood Model; Elaboration continuum; Elaboration-likelihood model; Elaboration likelihood
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  • ELM diagram
  • Figure I shows under high elaboration arguments have strong impact on the persuasiveness. Figure II shows under low elaboration cues serve as factors affecting attitudes. Figure III shows under moderate elaboration variables can affect motivation and ability to process in an objective manner and enhance or reduce persuasion. Figure IV illustrates that under moderate elaboration variables can affect motivation and ability to process in a biased manner and motivate or inhibit subjects to respond in a certain way.

elaboration      
n. επεξεργασία

Определение

Elaboration
·noun The act or process of producing or refining with labor; improvement by successive operations; refinement.
II. Elaboration ·noun The natural process of formation or assimilation, performed by the living organs in animals and vegetables, by which a crude substance is changed into something of a higher order; as, the elaboration of food into chyme; the elaboration of chyle, or sap, or tissues.

Википедия

Elaboration likelihood model

The elaboration likelihood model (ELM) of persuasion is a dual process theory describing the change of attitudes. The ELM was developed by Richard E. Petty and John Cacioppo in 1980. The model aims to explain different ways of processing stimuli, why they are used, and their outcomes on attitude change. The ELM proposes two major routes to persuasion: the central route and the peripheral route.